Google Ads Management That Measures Qualified Enquiries, Not Just Clicks

Many companies treat Google Ads as switching on a campaign and topping up the budget. In practice, results depend on how well the account structure, search intent, ad copy and landing page fit together. Our Google Ads management therefore starts with your business model rather than the ad interface: what you sell, in which countries and cities, what a customer is worth to you and what exactly counts as a conversion. These answers go into a written scope, and the fixed monthly management fee is based on that scope.

If you already run ads, we begin with an audit: campaign and ad group structure, match types, the search terms report, location settings, assets and conversion definitions are reviewed one by one. For new accounts we separate campaigns by intent. Search campaigns cover high-intent queries, Performance Max with Merchant Center suits online shops with a product catalogue, and Display or YouTube campaigns handle remarketing and awareness. The report states plainly why each campaign type was chosen.

Keyword research is done in the language your customers really use. A business selling in Germany, the Netherlands and Poland needs separate keyword sets and ad groups for German, Dutch and Polish searches, plus English where it makes sense. Negative keyword lists are updated regularly from the search terms report, so spend on irrelevant queries such as jobs, free alternatives or training courses stays under control. Ad copy is written to match the headline and offer on the landing page.

Without conversion tracking there is no sound optimisation. We measure goals such as form submissions, phone clicks, chat clicks and quote requests in GA4 and Google Ads through Google Tag Manager. For visitors in the European Economic Area we set up Consent Mode v2 with a compliant consent banner, so data from users who decline is not processed and consent states reach the tags correctly. This keeps the measurement layer in line with the GDPR and with Google's EU user consent policy.

The landing page is where most ad budget is wasted. A slow page, a page with several competing goals or one without trust signals weakens even a well-built campaign. Because Kordevo also builds web software, we give concrete recommendations on page speed, headline and offer alignment, the number of form fields and the mobile experience, and if it is part of the scope we build or adjust the page ourselves.

Budget control and reporting are a fixed part of the work. Daily budgets, bid strategies and spend distribution are monitored, and a Looker Studio report shows which campaigns only bring traffic and which bring real enquiries. We do not promise figures or rankings. What we do commit to is that every change is logged with its reason, and that the account, the data and all access stay with you. Since paid search stops when the budget stops, we plan it alongside organic SEO for lasting visibility. A free first call is all it takes to start.